Question 1

What is AI search visibility?

Accepted Answer

AI search visibility measures how often your brand is mentioned when AI tools like ChatGPT, Claude, Perplexity, and Gemini are asked for recommendations in your industry. Unlike traditional SEO which ranks web pages, AI search visibility is about being recommended by name in conversational AI responses — increasingly important as 73% of B2B buyers now use AI to discover vendors before contacting sales.

Question 2

How does the scanner work?

Accepted Answer

We run 8 realistic buyer-intent queries (like 'Best [your industry] companies?') across 3 AI engines: Claude (Anthropic), Gemini (Google), and a ChatGPT-style simulation. We then check whether your brand is mentioned in any of the 24 resulting AI responses. Your score and a competitor comparison are shown in under 30 seconds.

Question 3

Why does the ChatGPT engine show 'simulated'?

Accepted Answer

OpenAI doesn't offer a real-time consumer ChatGPT API for free, so we simulate ChatGPT-style responses using Claude with a ChatGPT response-pattern system prompt. We label this transparently. Real Claude and real Gemini are tested with their actual APIs. We're adding real ChatGPT and Perplexity in a future update.

Question 4

Is the scan really free?

Accepted Answer

Yes — 100% free, no credit card, no signup wall before the scan. We collect your name, email, and LinkedIn after the scan completes so we can send you the full report and tailored recommendations. You're never auto-enrolled in anything.

Question 5

What is Generative Engine Optimization (GEO)?

Accepted Answer

Generative Engine Optimization (GEO) is the practice of making your brand more likely to be cited by generative AI engines like ChatGPT, Claude, Perplexity, and Google AI Overviews. It overlaps with SEO but emphasizes structured content, authoritative third-party citations (G2, podcasts, press), and clear brand positioning that LLMs can extract and recommend.

Question 6

How accurate is the AI visibility score?

Accepted Answer

AI responses are non-deterministic — the same query can produce different answers across runs. We mitigate this by running 8 different buyer-intent queries across 3 engines (24 data points total). The aggregate signal is statistically meaningful even if individual responses vary. We also compare against industry benchmarks so you see your score in context.

Is your brand invisible in AI search?

Frequently asked

The AI search shift

Buyers are asking AI before Google